Super-Sub was launched in 2021 to challenge the outdated agency model. No more bloated teams of generalists. No more one-size-fits-all thinking. We build bespoke squads of subject-matter experts from around the world — handpicked for the specific task at hand.

We’re solution-agnostic by design. That means our clients only get the ideas that will actually shift the needle.

We exist to raise the standard of partnership marketing. That means moving beyond the ‘stickers and tickets’ mindset to help brands embed partnerships as dynamic business tools — built for impact, not just awareness.

We believe that access to our passions — sport, entertainment, culture — plays a vital role in the health and wellbeing of society. And brands have a powerful role to play in this cultural fabric. Our job is to help them find it — meaningfully, creatively, and with purpose.

Next Level Thinking

At Super-Sub, good is never good enough. When things are working, we ask: how do we take this to the next level? Our proprietary ‘Level-Up’ process is designed to stretch possibility — unlocking bold ideas, sharper strategy and stronger results. It helps our clients get excited about what’s next — and feel confident we’ll help them get there.

Whether we're developing partnership strategies, designing campaigns, or leading industry initiatives, we ask tough questions not to judge, but to understand. We push clients to expect more from their sponsorships — and deliver the creativity, clarity and craft to make it happen.